Launched on 9th September at New York Fashion Week, the #KnotOnMyPlanet campaign sees the cream of fashion royalty back the drive to end the slaughter of elephants.


The headline grabbing everyone’s attention is the shocking news that up to 30,000 elephants are being killed in Africa every year – that’s one every 15 minutes murdered for nothing but their tusks.


The latest campaign, supported by past and present supermodels, as well as big fashion brands, actors and even Prince William, highlights the ongoing ivory crisis that demands action now more than ever.


Model Doutzen Kroes is leading the Knot On My Planets campaign, and is backed by Tiffany&Co. The campaign features models wearing a knot in their clothing and an 18k gold elephant broach, which Tiffany has donated to the cause. 


Constance Jablonski, Naomi Campbell, Christy Turlington and Linda Evangelista are pictured in black and white whilst models Adriana Lima, Miranda Kerr, Gigi Hadid, Emily Ratajkowski, Cara Delevigne and Karlie Kloss posted their knot pics on social media, sharing their support. 


Fashion brands Ralph Lauren and Rag & Bone have also tweeted their knots; Leonardo DiCaprio’s Foundation is matching donations up to $1 million; and Snapchat has made elephant filters to join the fight. 



The social media campaign was developed by creative consultancy, Blood, on behalf of the Elephant Crisis Fund- a joint venture between Save the Elephants and Wildlife Conservation Network. Millions of supporters from all over the planet have posted knots, from tied shirts to phone cords, on Facebook, Twitter and Instagram.

Save the Elephants is a UK-registered charity, founded in 1993 by Iain Douglas-Hamilton – also the founder of Elephant Watch Camp. Research & conservation organisation, Save the Elephants has a principal research station in Samburu National Reserve in northern Kenya, based just downstream from Elephant Watch Camp. 


Leonardo DiCaprio stated, “The Elephant Crisis Fund is a game-changer and my foundation is pleased to support it. The ECF is also changing environmental philanthropy by eliminating bureaucracy and overheads and making sure funding can reach the very best elephant conservation projects.”


On the 22nd September, Prince William spoke at the Time for Change event organised by Tusk Trust, the wildlife charity of which he is patron. “We have the chance to say that ivory is a symbol of destruction, not of luxury, and not something that anyone needs to buy or sell.”


Doutzen Kroes visited Elephant Watch Camp in May, where she was joined by her family and Glamour magazine to raise awareness of elephant poaching. Elephant Watch Camp guides have been trained to recognise each of the sixty-six families that are resident in Samburu, with all observations being shared with Save the Elephants researchers and fed into their long-term monitoring database.


#KnotOnMyPlanet has a fundraising goal of $15 million, and the money is used directly to end the trafficking, poaching and the demand for ivory. Join the fight, tie a knot and donate at

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